Waking Up on the Wrong Side of the Bed

Do you ever wake up and think to yourself "something feels a little different today"? This can be a great feeling or one that says "oh man, this has bad news written all over it".

Well, last week sometime the sales team here at antarctica|DIGITAL definitely woke up on the marketing side of the bed. We decided to run a little experiment and create our own e-mail campaign. You got it, sales running marketing. As a team we wanted to drum up more qualified leads (as most sales teams would say they want to do) and more importantly we wanted to understand the role of marketing and how it is done. It has come to my attention and is quite evident that the line between sales and marketing is becoming ever so thin and blurry. The white picket fence that used to up in the front yard has been smashed, bulldozed, crushed, and the house it belongs to repossessed. We are about to launch the campaign and are really looking forward to seeing the results.

Regardless of the final outcome, it's important to understand all aspects of the sales cycle including the very wide start of the funnel that is marketing. After all, they have to have come from somewhere if they're inbound. This gave us a much better understanding of where they have come from and their level of knowledge.

I recommend this exercise to expand the boundaries and increase the ability and adaptability of sales. This doesn't just have to be about Sales and marketing. Whatever area or department you are in, it will help you with your job to understand the role of other members of your team.

Hope you are enjoying the Olympics as much as I am. Vancouver is alive with Canadian pride.
!Go Canada Go!