In a Perfect World

Happy Friday!

I hope you all are looking forward to the long weekend. I sure am... Camping with friends and enjoying the beautiful scenery of British Columbia, what could be better? This may be part of a "Perfect World"

My post today is all about what your ideal situation would look like. So many things in life and business remain the same because "that's the way we do it". Take a moment to think outside of the box and think of a business process that has been standardized across your company. Is there a better way of doing it? If so, why not change?

I believe people are inherently lazy or reluctant to change because they are comfortable with the way things have been done. Sometimes you gotta Raise a Little Hell and switch it up. Think of the ideal way to do something and then work backwards on how to achieve it. If you think the other way around of what is attainable now with the tools and current processes you have, the results will remain the same.

This can also be applied to operational efficiency and is likely the most directly influenced subject of what can be changed.

Marketing Automation can be as simple orcomplex as you like. With tools such as Marketo one can create incredibly detailed campaigns that are combined with scoring rules, tracking, alerts, messages etc etc. Time and time again I am finding that marketers are overwhelmed with the capabilities of such systems and don't know where to start. My advice would be to create an ideal situation and take baby steps to achieve the end result. With something like Marketing Automation, it can not be done overnight particularly when content is lacking.

Do not be happy with the status quo. One must always look at ways to improve. Constant growth and an open mind willing to learn at all times will lead to continued success.

That's it, that's all. Have a great weekend.